Search results for "Agencies"

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Rising to the challenge

19 Oct 2011 | by Sally Alington, managing director, Blackjack Promotions

fact that specialist agencies using targeted interaction and sampling can deliver impressive results

Influencing consideration

19 Oct 2011 | by Sally Durcan, managing director of Hotcow

of agencies. This is changing, however, as many leading marketers are seeing the value of ...

Engaging with the masses

19 Oct 2011 | by Nick Adams, managing director of Sense

, and agencies, finally, are being asked to sit at the top table in leading brand planning and long-term ...

Live advertising to Channel Me

19 Oct 2011 | by Steve Smith, managing director of Ear to the Ground

. Concepts are created for global TV campaigns, and then agencies like Ear to the Ground come up with ways of ...

The Big Tablet Debate: A bright new media platform arrives

12 Oct 2011 | by Philip Smith

earlier this year in the US) and offered new op portunities for publishers, advertisers, agencies and ...

A social gathering: Richard Brett, Shine Communications

12 Oct 2011 | by Richard Brett, joint managing director, Shine Communications

With social media the lead discipline, PR agencies are best equipped to translate a brand's online..., lead integrated communications. However, clients and agencies alike have often lacked the confidence to ...

The 10 golden rules of PR: Hilary Meachham, Focus PR

12 Oct 2011 | by Hilary Meacham, founder and managing director, Focus PR

For brands and PR agencies to work together in the long term, it's essential to abide by a code of...start to appear very quickly. Clients, you need to be honest and realistic with agencies (and with ...

Is PR really worth it? Stuart Smith, Ogilvy PR

12 Oct 2011 | by Stuart Smith, chief executive EMEA, Ogilvy PR

the PR industry, nor the niche measurement agencies that serve it - despite the best efforts of AMEC ...

What's the big idea? Fiona Noble, Weber Shandwick

12 Oct 2011 | by Fiona Noble, vice-chairman, Weber Shandwick

disservice, and a lack of clarity led to lost opportunities. For marketers harbouring doubts that PR agencies ...

Redrawing the boundaries: roundtable discussion

12 Oct 2011

. Now, we are just agencies. Only 1%-2% of the work we do is based on press releases. SS Everyone ...

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