Global Think-Tank: Ivan Pollard, Coca-Cola
30 Nov 2011 | by Philip Smith
forefront of comms planning in the UK. These include long spells at leading independent media agencies ...
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Delivering a united front
07 Dec 2011 | by Stephen Maher, James Devon, MBA
elements in place, properly integrated agencies can deliver results for clients, maximising the quality and ...
Specialism is the future
23 Nov 2011 | by Mike Maynard, Napier Partnership
Specialist agencies are best placed to benefit clients in the new world of marketing comms....assumption, however, ignores the fact that individuals use social media tools in many ways. Agencies that ...
Be as cunning as a fox
23 Nov 2011 | by Colette Brown, Prospect
Experts with broad experience can be more beneficial to agencies than specialists....agency thinking. There are specialist agencies that need specialist skills. Those working in healthcare ...
Rise of the super-facilitator
23 Nov 2011 | by Stefi Rucci, Say Health
Huge changes in the healthcare sector have necessitated the evolution of agencies....process strategically and leveraging the many opportunities it brings. Agencies need to develop new ...
Small is definitely beautiful
23 Nov 2011 | by Lynne Thomas, Flipside PR
Boutique agencies can offer the personal touch that larger companies may not be able to.
Lateral thinking required
23 Nov 2011 | by Alix Robson, APR Communications
choice and the brands they adopt sets APR apart from other consumer agencies. Our approach - to apply a ...
All for one and one for all
23 Nov 2011 | by Stephen Pomeroy, Remarkable Group
agencies to consider, and for some time, decision-makers have been instructing agencies that have a head ...
A beautiful business
23 Nov 2011 | by Sharleen Hunter, Unleashed Potential
a specialist agency also helps save time and money. While generic agencies need time to familiarise ...
Long live the revolution
23 Nov 2011 | by Louise Stewart-Muir, Say Cleantech
, and their evolution led to the establishment of specialist technology agencies that helped IT ...
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