Real Time Bidding: What does it mean for Premium Publishers?
13 Apr 2011 | by Jonathan Wolf, chief business development officer
networks were going to the same agencies and pitching for the same CPM campaigns that the publisher ...
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The Art of Unlearning
07 Sep 2011 | by Charles Vallance, Founding Partner, VCCP
terms of what we do, how we do it and, accordingly, how we organise ourselves as agencies and clients ...
Retargeting - it's time to get personal with your customers
28 Feb 2011 | by Michael Steckler, Northern Europe MD
gone as far as to offer the tools to advertisers and agencies to build personalised banners themselves ...
PROMOTIONAL FEATURE: Being personal on a massive scale
12 Jan 2011 | by Guy Phillipson
, The Guardian and our own agencies to create a way of bringing content to where people are browsing ...
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