03 Dec 2010
| by Russ Lidstone and Anthony Edwards, Euro RSCG London
With technological progress moving so quickly in the 21st century, agencies must already have...the protectionist nature of agencies, this is an impressive step forward, but, on the whole, what we ...
03 Dec 2010
| by Julian Baker, Douglas Broadley and Paul Simonet, Imagination Europe
best way for agencies to satisfy clients' voracious appetite for compelling brand content...of agencies refocusing has not been new business models, new styles of remuneration or even new ...
03 Dec 2010
| by Ida Rezvani and Beeker Northam, Dentsu London
Give an old word for an old world a progressive new meaning and agencies can be the force that...in order to stop their agencies fighting over the budget?"
As media fragmented and more ...
03 Dec 2010
| by Robin Jaffray, Inferno
They can join together work from separate agencies but they should be cultural and social ideas ...
03 Dec 2010
| by Pietro Leone and Jim Taylor, G2 Worldwide
creative idea leveraged across different touchpoints.
Clients and agencies looked at the consumers they ...
03 Dec 2010
| by James Devon and Stephen Maher, MBA
need an agency or agencies that have a shared culture and are structured to focus on the goal of ...
03 Dec 2010
| by Neil Henderson, St Luke's
discussion about how to get agencies to work together or how to manage a one-stop shop agency and how many P ...
03 Dec 2010
| by James Easterbrook, MyAgency
platform to create things that customers love.
To deliver this value successfully means agencies and ...
03 Dec 2010
| by Tash Whitmey and Daniel Floyed, EHS 4D Group
: campaigns were planned, connected and distributed in the way - and only the way - their agencies decreed ...
03 Dec 2010
| by Nick Emmel, Dare
. It can be a costly, time-draining and complex task. Agencies need to have the confidence to say no to ...