Progress but room to grow
04 Dec 2012 | by Francis Ingham, PRCA
PR agencies would look in ten years' time. In doing so, it doubtless wasn't the first inquiry into ...
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Facing commercial reality
04 Dec 2012 | by Mike Maynard, Napier Partnership
from agencies and clients. Companies and individuals that seize the opportunity will deliver a more ...
Taking ten steps forward
04 Dec 2012 | by Sally Costerton, Sally Costerton Advisory
. About smashing down internal silos in agencies to get the best people around a client's problem ...
Look at the bigger picture
04 Dec 2012 | by Colin Byrne, Weber Shandwick
skills. This has to happen on two levels. For agencies, we need to break down the skills barriers and ...
Mike Maynard, Napier Partnership - It's all a matter of metrics
07 Nov 2012 | by Mike Maynard, Napier Partnership
Specialist agencies have the in-depth market knowledge to deliver the results clients want....Agencies can no longer hide from the need to deliver results that impact on the commercial success ...
Six trends that define 2012 for the comms director
06 Sep 2012
year). The loss of staff to agencies has also become a concern. 3. Comms teams no longer ...
Look out for the big ideas
26 Jul 2012 | by Richard Brett, Shine Communications
course, specialisation remains necessary. Clients rightly demand expertise from their agencies; PR ...
Open your ears and listen
26 Jul 2012 | by Richard Medley, Nexus Communications
multi-dimensional ideas that can drive sales. The glue here needs to come from agencies not afraid to challenge ...
The era of engagement
26 Jul 2012 | by Rachel Friend, Weber Shandwick
engagement. The award-winning work we create with EDF Energy, and its smart marketing agencies ...
Making favourable decisions
24 May 2012 | by Richard Patient, Indigo Public Affairs
How many public affairs agencies, such as ours, have to deliver tangible results for their ...
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