Gordon Tempest-Hay, Blue Rubicon: It's time to dissolve the agency fiefdoms
11 Oct 2011 | by Gordon Tempest-Hay, Blue Rubicon
. Most agencies specialise in a particular channel then sub-divide that channel further. PR is ...
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Fiona Joyce, Blue Rubicon: Flexible thinking required
11 Oct 2011 | by Fiona Joyce, Blue Rubicon
more than writing a single brief for multiple agencies to crack it. Fortunately, with the declining ...
Marco Forato, Unum: Integration and education
11 Oct 2011 | by Marco Forato, Unum
is in the way we manage our key agencies - advertising, media buyers, PR and public affairs. We ...
Client View: Will Orr, British Gas - Mix the perfect comms cocktail
11 Oct 2011 | by Will Orr, British Gas
integrated campaign at the implementation stage, bolting on agencies or actions along the way. It begins with ...
Henry Chappell, Pitch: Why 2012 is about winning
26 Sep 2011 | by Henry Chappell, Pitch
agencies, the injection of much needed new revenue in otherwise challenging economic times will be ...
Jim Donaldson, Weber Shandwick : The brave new world of PR
14 Sep 2011 | by Jim Donaldson, Weber Shandwick
number of the regular tasks that agencies undertook. As headcounts have increased, so the ways of working ...
Rob Blackie, Blue Rubicon: New thinking- Putting digital at the centre
29 Jun 2011
millions of pounds every year on technology, websites, media buys and agencies that often duplicate each ...
Tim Weber, BBC News Interactive: 'Be on Twitter or be sacked'
29 Jun 2011 | by Tim Weber
text, picture and video feeds from news agencies, but selecting the right mix of sources for my Twitter ...
James Russell, Experian: Time to go digital by default
29 Jun 2011 | by James Russell
of their lives. As a client, I want all of the agencies that advise us to understand digital, in the ...
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