The world at their fingertips
15 Aug 2012 | by Kim Benjamin
Social media, cloud computing, tablets ... in recent times, field marketing agencies have been ...
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Winners and losers: Marketing's Digital Agency Leagues 2012
31 Oct 2012 | by Kim Benjamin
Recent acquisitions of digital agencies by big marcomms groups suggest the days of the independent...: Independent agencies vs big marcomms groups 'This will allow us to target more ambitious client ...
Festivities hone competitive edge
15 Aug 2012 | by Kim Benjamin
this summer. Despite this, a third of the agencies in this year's Marketing experiential marketing ...
Digital Leagues 2011
26 Oct 2011 | by Kim Benjamin
With more brands pushing the marketing boundaries, digital agencies are increasingly finding...It goes without saying that digital is a rapidly changing landscape, which means agencies ...
Sponsorship Leagues 2011
10 Oct 2011 | by Kim Benjamin
to continue to invest in sport through sponsorship. Indeed, most of the agencies featured in ...
Market research leagues 2011
20 Sep 2011 | by Kim Benjamin
Behavioural economics is changing the way that market research agencies do business, with more UK...value.' Economic realities Many of the agencies ranked in Marketing's latest annual market ...
Design Leagues 2011
12 Aug 2011 | by Kim Benjamin
Specialist agencies can do much to help brands lessen their environmental impact, but in this tough...comes to design, branding and packaging. Design agencies are responsible for the look, feel and ...
Customer publishing leagues: The rise of branded content
16 Jun 2011 | by Kim Benjamin
strong growth in turnover. Print is still a core medium for agencies and brands. Even online brands ...
Direct marketing and sales promotion leagues 2011
30 Mar 2011 | by Kim Benjamin
With digital work now accounting for more than half of many agencies' business, the direct...work accounts for more than half of many direct agencies' income. Industry experts, however, are now ...
Adwatch of the year 2010: highest recall across the year
13 Dec 2010 | by Gail Kemp
and DFS benefiting from memorable work from their northern agencies. In fact, DFS up eight places ...
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