19 Jul 2012
| by Hannah Crown
Healthcare PR agencies are being forced to diversify as proposed NHS reforms loom but the sector is...remains steady. Wilkes believes part of this growth can be attributed to PR agencies winning more business ...
Tech agencies have seen higher demand for content creation and are under more pressure to prove...Tech PR agencies have seen their clients become mainstream consumer brands in recent years, as ...
Despite clients showing continued caution and asking agencies to do more for less, consumer PR..., agencies are being asked to do more with less. Clients are still being cautious with their budgets but are ...
24 May 2012
| by John Owens
With digital playing an increasingly important role in PR, John Owens looks at the agencies leading...fact that 18 agencies made more than 1m from digital work, compared with 13 agencies last year. The ...
11 Oct 2011
| by Fiona Joyce, Blue Rubicon
more than writing a single brief for multiple agencies to crack it.
Fortunately, with the declining ...
11 Oct 2011
| by Gordon Tempest-Hay, Blue Rubicon
. Most agencies specialise in a particular channel then sub-divide that channel further. PR is ...
11 Oct 2011
| by Marco Forato, Unum
is in the way we manage our key agencies - advertising, media buyers, PR and public affairs. We ...
11 Oct 2011
| by Will Orr, British Gas
integrated campaign at the implementation stage, bolting on agencies or actions along the way. It begins with ...
26 Sep 2011
| by Henry Chappell, Pitch
agencies, the injection of much needed new revenue in otherwise challenging economic times will be ...
14 Sep 2011
| by Jim Donaldson, Weber Shandwick
number of the regular tasks that agencies undertook. As headcounts have increased, so the ways of working ...