Search results for "Agencies"

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David Singleton: Online charge proposal needs work

monitoring organisations, as well as agencies and in-house teams that forward or receive links on a ...

Agencies' race to the bottom will only end in tears

Have media agencies embarked on a destructive one-way journey to oblivion? Omnicom Media Group...For the simple fact is media agencies are engaged in a cut-throat "race to the bottom" - driven ...

James Frayne: How public affairs agencies need to up their game

UK Plc has been under attack for months. Our clients have taken a near-daily hammering and we in the public affairs world need start helping them fight back.

Fun and innovative product branding can pay dividends

successful campaign that involved an integrated effort by all Mars' agencies in the UK, as well as media ...

Do cross-platform sales offerings actually work?

with each other on projects because agencies are not giving them the opportunity. Individual media ...

Editor's comment: Celebrating marketing excellence

graft of many brands and their agencies. As a judge, the entries - 223 of them this year - always open ...

Can Microsoft's Bing take on the mighty Google?

well-honed SEO and analysis skills within agencies will also need to adapt? And can anyone really hope to ...

Adwatch Review: Pot Noodle

campaigns outlive brand managers, agency chiefs and, indeed, agencies themselves. Hats off to Unilever and ...

 

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