Trend for strong to grow stronger is set to continue
25 Feb 2009 | by Steve Barrett
how each of the media agencies and their networks did in the previous year's trading. This year ...
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Editor's intro: League tables 2009
27 Feb 2009 | by Claire Beale
Our School Reports issue is always something of an historical document, reflecting on agencies...A good year last year is no guarantee of health this. Yes, the smartest agencies are likely to see ...
Will mobile measurement prompt a rise in ad spend?
25 Feb 2009 | by Staff
investment, mobile is no different from any other media channel and agencies must convince clients of the ...
Deputy Editor's Comment: When silence isn't golden
24 Feb 2009
issue may be perceived at best as irrelevant and at worse as highly complacent. PR agencies must be ...
Opinion: Online public opinion is the key to a successful social media strategy
20 Feb 2009 | by Graham Lee
To be successful in this market, online agencies must be looking at all other avenues of the "buzz
Opinion: In uncertain times you need to be certain
20 Feb 2009 | by Dan Ginns
need for far greater accountability from agencies and the way in which they plan and buy media. There ...
Editor's comment: The case for going global
17 Feb 2009
coming months. This is not good news for the marketers, or their local agencies, who oversee brands on ...
Will Standard's distribution plans revive its fortunes?
10 Feb 2009 | by Staff
right direction. All agencies want to do on behalf of our advertisers is target large numbers of our ...
Andrew Walmsley on Digital: Search is of the essence
10 Feb 2009 | by Andrew Walmsley
This week, I spoke at the launch of ISBA's new guide to hiring digital agencies, a booklet I was ...
From our Readers - Priorities for greater lobbying transparency
06 Feb 2009
All agencies need to publish in full their client list and adhere to the principles of ...
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