Opinion: Time to move on from acquisition to marketing programmes
29 Jan 2009 | by Matt O Brien
have worked with specialist agencies using search purely as an acquisition tool and who don't always ...
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gloom for agencies. Now, more than ever, there is a need for brands to be talking intelligently and ...
have worked with specialist agencies using search purely as an acquisition tool and who don't always ...
licence fee. However, the developments may not be such good news for media agencies and advertisers. A ...
- advertisers, agencies and owners - that we address public concerns swiftly and with integrity. Only thus will ...
(News, 9 January), it infuriates me when I see a call for PR agencies to prove the value of their work...smart and best of breed evaluation. I sincerely hope clients will only partner agencies that have ...
rest is just 'communications'. Lots of people claim to do that - not least ad agencies. Trevor ...
offices, foreign ministries and development agencies. Jem Thomas , director of CB3 Communications ...
advertisers and agencies, a merger would not be good. There would be concerns over a greater concentration of ...
clients and agencies less able to compete in the rarefied atmosphere of big agency deals. But group deals ...
rationalisation the order of the day, it's tempting for media agencies and media owners to put their graduate ...