Search results for "Agencies"

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Opinion: What does integration mean in 2009?

gloom for agencies. Now, more than ever, there is a need for brands to be talking intelligently and ...

Opinion: Time to move on from acquisition to marketing programmes

have worked with specialist agencies using search purely as an acquisition tool and who don't always ...

Stage is set for a new era in UK broadcasting

licence fee. However, the developments may not be such good news for media agencies and advertisers. A ...

Media organisations must deliver bullet-proof regulation

- advertisers, agencies and owners - that we address public concerns swiftly and with integrity. Only thus will ...

From our readers - The best agencies do justify their worth

(News, 9 January), it infuriates me when I see a call for PR agencies to prove the value of their work...smart and best of breed evaluation. I sincerely hope clients will only partner agencies that have ...

From our readers - PR depends on the survival of advertising

rest is just 'communications'. Lots of people claim to do that - not least ad agencies. Trevor ...

From our readers - Western leaders don't 'get' global comms

offices, foreign ministries and development agencies. Jem Thomas , director of CB3 Communications ...

Would a Channel 4 and Five merger prove a success?

advertisers and agencies, a merger would not be good. There would be concerns over a greater concentration of ...

ITV will bite back if contract rights renewal is dumped

clients and agencies less able to compete in the rarefied atmosphere of big agency deals. But group deals ...

Media is not nine to five, but there has to be balance

rationalisation the order of the day, it's tempting for media agencies and media owners to put their graduate ...

 

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