Search results for "Agencies"

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Editor's comment: Agencies succeed against the odds

08 Dec 2009

either frozen or slashed their budgets. Marketers now expect their agencies to produce the same amount of ...

Editor's comment: The mum of all focus groups

01 Dec 2009 | by Lucy Barrett

the Daily Mail, but several agencies tell us that their clients have had real success conducting a ...

Could crowd-sourcing be a useful way to generate advertising ideas?

10 Nov 2009 | by Staff

for most of us. It is tempting to seek an alternative to battling away with our creative agencies, but ...

Should the ASA be given the power to fine errant advertisers?

03 Nov 2009 | by staff

been working on the same issue with its accreditation drive among agencies. Anything that moves us ...

Mark Ritson on Branding: The six core skills needed to be a great marketer

21 Oct 2009 | by Mark Ritson

market. They are happy briefing research agencies and reviewing the results, but miss the fundamental ...

Editor's comment: New-term blues for the COI?

13 Oct 2009 | by Lucy Barrett

has invested have helped many agencies stay afloat, particularly in a very difficult financial year ...

Adwatch Review: Morrisons

06 Oct 2009

London agencies. It's easy to argue in favour of breaking the rules, but if you're an outsider trying to ...

Editor's comment: At last, true reality TV

15 Sep 2009 | by Lucy Barrett

advertisers and their agencies should tread carefully. ...

What it's really like inside PlayStation

15 Sep 2009 | by Becky Wilkerson

come up with new marketing ideas? Everything is based on a strategy for the year and our agencies help ...

Andrew Walmsley on Digital: brands show persevere with social media

07 Sep 2009

Expectations (we've all been there). Then, the Trough of Disillusionment. This is where most ad agencies were ...

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