RBS sport sponsorship inquiry is as desperate as it is doomed
25 Mar 2009 | by Richard Eyre
marketing directors or agencies liable for historic initiatives that missed the bullseye. Sure ...
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Agencies focusing just on price are risking disaster
09 Apr 2009 | by Steve Barrett
the times. Clients - and, by extension, their media agencies - are reacting to pressures in their own ...
Industry needs to get together to create solutions
17 Mar 2009 | by Steve Barrett
workforces and radio is struggling to prove private ownership is better than public (page 12). Media agencies ...
Media jollies do have important business benefits
03 Mar 2009 | by Steve Barrett
even more important during a recession if agencies are to retain their clients and come out the other ...
Trend for strong to grow stronger is set to continue
25 Feb 2009 | by Steve Barrett
how each of the media agencies and their networks did in the previous year's trading. This year ...
Will mobile measurement prompt a rise in ad spend?
25 Feb 2009 | by Staff
investment, mobile is no different from any other media channel and agencies must convince clients of the ...
Will Standard's distribution plans revive its fortunes?
10 Feb 2009 | by Staff
right direction. All agencies want to do on behalf of our advertisers is target large numbers of our ...
Jones departure will leave a big void at Carat
03 Feb 2009 | by Steve Barrett
how will agencies used to facing him in hand-to-hand combat feel about dealing with him in his new ...
Would a Channel 4 and Five merger prove a success?
20 Jan 2009 | by Staff
advertisers and agencies, a merger would not be good. There would be concerns over a greater concentration of ...
Clients going back to basics will give digital a wake-up
02 Dec 2008 | by Steve Barrett
The message being transmitted to some media owners and agencies by advertisers is that all this ...
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