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Think BR: Big data = better marketing?

04 Dec 2012 | by Wolf Allisat

. http://eu.tagman.com/forrester-case-study/ Agencies and manpower needed more now than ever before At TagMeet, there was much debate ...

Think BR: Big data, or just better targeting?

10 Oct 2012 | by Dan Hagen

bring this capability to the big screen - with major implications for brands, media agencies and ad ...

Rik Haslam: Why decline in DM creative standards could be irreversible

20 Sep 2012 | by Rik Haslam

ideas that are driven by fully connected experiences. In the UK, agencies and clients still, by and ...

Think BR: Adapting for the needs of today's marketers

10 Aug 2012 | by Gavin Wheeler

across what other brands are doing, in their own sector and others - invaluable insight that agencies ...

Think BR: Milking your data

06 Jul 2012 | by Jane Hodson

saleable. Agencies would do well to remember that consumers are smart and experienced. They know what ...

Think BR: The value of data optimisation

11 Jan 2012 | by Carl White

agencies is asubject that has provoked heated debate within the advertising technology community but barely ...

Can the direct tribe deal with the engagement landgrab?

01 Dec 2011 | by Daniel Farey-Jones

direct creativity - so how come only two out of six campaigns put forward were by direct agencies?...Creative leaders from six direct agencies took the stage to thump their individual tubs for ...

Publishers on slow road to data marketplace?

20 Oct 2011 | by Daniel Farey-Jones

enthusiastic about the opportunities for selling information about their audience to media agencies, especially ...

From DM Bulletin to Data and Direct Bulletin

13 Oct 2011 | by Daniel Farey-Jones

vision of "Social CRM ". It's fertile ground for direct marketing agencies. Many of those that came ...

Claire Beale: Could IPG's "agency of the future" be past it?

04 Aug 2011 | by Claire Beale

and media planning, intriguingly, aligned with the creative agencies sister media shops. It is a ...

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