How strategy can save ad agencies
05 Jul 2012
Agencies need to apply rigorous strategic thinking not just to their clients but to their own...those of us who do our planning in companies formerly known as ad agencies to be seen to be so much ...
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Are agency mergers ever good news for client brands?
12 Jul 2012 | by Suzy Bashford
Agencies reap the financial rewards following mergers and buyouts, but these lucrative deals can...will roll' and 'just watch the clients walk' are sounding from the ranks of competitor agencies ...
Diary: A touch of bad Karma
21 Jun 2012
We have never understood why ad agencies flock to the likes of Shoreditch and Soho when they could
The new golden age
14 Jun 2012
viral that can wreck their reputation, agencies know their work has to do much more than selling and
Food & Drink: McCain's jackets are ready to deliver
14 Jun 2012 | by John Owens
, with the release then sold into other industry publications. Nexus worked alongside McCain agencies ...
My Desk: Moray Maclennan
31 May 2012
start up agencies in countries that no longer exist. Two of the pictures on the wall are Victorian ...
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
. Strategy and plan Maxim targeted national journalists and news agencies to secure their attendance at ...
Food & Drink: Take your hat off to Benito's tweet deal
24 May 2012 | by John Owens
target audience and its motivations (agencies are competitive, chat in the office about fun online offers ...
How we learned to stop worrying and love failure
24 May 2012
marketers and agencies embrace the idea of trying new, untested ideas if they believe they will lead to ...
The man who would be king
17 May 2012
confesses how hard it was to bring direction to a collection of agencies brought together hastily through ...
Additional Information
Latest jobs Jobs web feed
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Associate Director - Consumer Health and Fitness
Reuben Sinclair
up to £70k, pus benefits - personalised training programme, healthcare, early finish fridays..., Central London -
PR Manager
BOC Group
Competitive salary and benefits , Guildford Surrey -
Business Development Manager - Public Relations
PR Futures
£30-£40k+package, London -
Head of campaigns - PR
Samsung
Competitive Salary + Bonus + Benefits, South East region -
Head of B2B PR
Samsung
Competitive Salary + Bonus + Benefits, South East region
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