Sampling a product versus experiencing the brand
18 Nov 2008 | by Mary Cowlett
are also bypassing field marketing agencies as newspapers are beginning to turn to mass sampling as a ...
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Media Week Essay - Direct Marketing
09 Dec 2008 | by Antony Miller
media agencies about the benefits of direct mail. We recognise the role agencies play in channel ...
Big Awards 2008: Alcoholic drinks
24 Oct 2008
Title: Le Passage Client: InBev Brand: Stella Artois Senior brand manager: Stephanie Wong Agencies ...
Big Awards 2008: Media & Entertainment
24 Oct 2008
connections manager: Ed Collin Agencies: AKQA, Wieden Kennedy, Attention Seekers Creative director: Daniel ...
Big Awards 2008: Sport, Travel & Leisure
24 Oct 2008
Sportwear and action sports brand manager: Jamie McCall Agencies: AKQA, Naked Communications Creative ...
Big Awards 2008: Time for the Big Awards? - You be the judge
24 Oct 2008
, British Posters, was encouraging agencies to use posters in the same way they used other media - in bursts ...
Big Awards 2008: Automotive
24 Oct 2008
communications manager: Harry Cooklin Agencies: Collective, Wieden Kennedy Creative directors: Alastair ...
Big Awards 2008: IT & Technology
24 Oct 2008
marketing manager: Kirsi Stewart Agencies: Dare, Fallon Creative directors: Flo Heiss, James Cooper (Dare ...
The Direct Approach: Flip the lens
10 Oct 2008 | by Martin Nieri, Ben Rachel CMW
The rise of digital is coinciding with a recession, and agencies that can survive both challenges
The Direct Approach: It's all there for the taking
10 Oct 2008 | by Suzanne Bidlake, associate editor (reports), Campaign
times. And this is where DM agencies can clean up. As budgets tighten, DM outfits have their main ...
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