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Top 10 things to forget

13 Dec 2012

. Rapier s collapse While it has been gut-wrenchingly tough for many agencies during 2012, it was the ...

Top 10 sales directors

13 Dec 2012

to media agencies, managing director Milligan "remains the face of Sky Media (and he knows it ...

Top 10 marketing directors

13 Dec 2012

and its roster of agencies to take more risks and transform the creativity of its marketing. While the ...

Talent: Fortune favours the brave in the new marketing world

22 Nov 2012 | by David Benady

, management skills are essential because you are managing external consultancies such as ad agencies, media ...

My secret work weapon: Music gets me in the right frame of mind for meetings

21 Nov 2012

and reassuring; with the board and shareholders, I need to be influential and strategic; with agencies ...

Field marketing: coping with the data deluge

16 Nov 2012 | by Rob McLuhan

agencies have been able to provide even more powerful insights by combining their own data with that of ...

Branded Content: Watch before you buy

08 Nov 2012 | by Suzy Bashford

recession, but 'traditional' ad agencies have been noticeably absent from it - until now. Arguably one of ...

Sir Martin Sorrell: 'I wish the government would have a bigger plan'

08 Nov 2012 | by Noelle McElhatton

independent agencies. Sorrell, who pretty much invented the 'team' ad agency model ( see box, below ), has ...

On the creative floor - BBH New York

08 Nov 2012

a boxing gym you should know what you re in from the minute you enter. Advertising agencies are ...

Battle of the brands: Channel 4 vs ITV

02 Nov 2012 | by Kim Benjamin

articles. The brand works with agencies Clearleft for user experience and design, and Amido on the ...

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