Can Kirkman add media sparkle to Hachette's profile?
13 Nov 2003
should we be surprised that Kirkman has defied stereotyping once again by turning his back on agencies to ...
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CORPORATE PUBLICATIONS: Creating content
21 Nov 2003 | by Maja Pawinska
Stuart Smith, agencies are being asked to play a different role than, say, a decade ago. 'The agency ...
Superbrands case studies: BT
10 Nov 2003
been one of the highest spending advertisers in the UK. Its two lead agencies in 2002 were Abbott Mead ...
New Mail on Sunday MD plans to build on successes
06 Nov 2003
Two contrasting thoughts pervaded media agencies following the departure of Mike Ironside as the ...
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