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AGENCY 2003: Market Research Agency of the Year - Best of the rest

18 Dec 2003

for many mergers, particularly among the larger agencies, often on a global scale. The climate has ...

How will this Carlton boy fare heading Greater Granada?

11 Dec 2003

challenge - and agencies say he's got what it takes to make a real success of this. He's bright enough, he ...

Opening doors

08 Dec 2003 | by Matthew Creamer

planning. And, with few exceptions, PR agencies are following suit. Much of this prudence hinges on the ...

REGIONAL FOCUS: State of independents

01 Dec 2003 | by Kimberly Krautter

in the PR market is not confined to agencies, with some corporations, such as AFLAC, beefing up their ...

Tech PR: the comeback kid

24 Nov 2003 | by Andrew Gordon

even six months ago is now sounding more optimistic than cautious. Most agencies acknowledge their ...

CORPORATE PUBLICATIONS: Creating content

21 Nov 2003 | by Maja Pawinska

Stuart Smith, agencies are being asked to play a different role than, say, a decade ago. 'The agency ...

Can Kirkman add media sparkle to Hachette's profile?

13 Nov 2003

should we be surprised that Kirkman has defied stereotyping once again by turning his back on agencies to ...

Superbrands case studies: BT

10 Nov 2003

been one of the highest spending advertisers in the UK. Its two lead agencies in 2002 were Abbott Mead ...

New Mail on Sunday MD plans to build on successes

06 Nov 2003

Two contrasting thoughts pervaded media agencies following the departure of Mike Ironside as the ...

THE CAMPAIGN ESSAY: Unshackling Creatives

31 Oct 2003

, and talent like that doesn't tend to work in ad agencies. What's more, that kind of genius is hard to ...

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