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SXSW gets real

21 Mar 2013

" or "rapid prototyping". Agencies were encouraged to abandon the brainstorm and embrace the model ...

Thomas Cook restructure aims to turn around ailing travel firm

20 Mar 2013

Britain, including cuts to the marketing department. Its high-street agencies are expected to be major ...

On the creative floor: Mother New York

14 Mar 2013

counter. Advertising agencies are often envisioned as corner offices and cubicles. Not a warehouse ...

The five rules of social media management

08 Mar 2013 | by David Benady

away from outsourced specialist agencies and into in-house teams. 'Social media allows brands to get ...

Facebook's social networker

07 Mar 2013

. For their part, agencies don t seem to miss Shields. She is described by one senior source as being ...

From creative to director

28 Feb 2013

What makes creatives leave the comfort of their agencies to make a name for themselves as directors

The rising power of images

27 Feb 2013 | by John Owens

Ireland Neil Henderson agrees that he often sees a lack of flexibility in the approach of PR agencies in ...

Anger management

21 Feb 2013

draw attention to a toxic emotion that most advertisers strenuously ignore. Other agencies work round ...

On the creative floor: Deutsch LA

14 Feb 2013

, trust me. What I wouldn t give just to have a Pret within walking distance! No, the agencies are here ...

Big Data: Moving beyond the hyperbole

13 Feb 2013 | by David Benady

agencies seeking to combat terrorism to marketers who want to better segment and understand their target ...

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