Will KPMG's purchase of investor relations firm Makinson Cowell start a trend?
16 May 2013
expect to see a major trend of these businesses acquiring comms agencies - if only because they are not ...
methods being employed to foster a distinctive culture in agencies, James Swift discovers....argue that, if culture is important to a car manufacturer, then it goes double for ad agencies, which ...
expect to see a major trend of these businesses acquiring comms agencies - if only because they are not ...
crucial part to play too. Some agencies are already at the centre of things, attracted by 'the pace of ...
Advertisers know how to make people want things, but what about when agencies try to make things...Agencies have been creating brands from scratch for more than 80 years. In 1928, Leo Burnett (then ...
creative process, with a growing number of agencies using algorithmic analysis to underpin the creative ...
work with numerous agencies, review creative and analyse data most days. Dealing with Wynne Evans, aka ...
of planning campaigns, briefing agencies and keeping internal stakeholders up to speed with the ...
of the OTAs (online travel agencies). LateRooms.com has had to keep up with this fast-paced growth ...
, writing social-insight reports, briefing and talking to our agencies, as well as all sorts of ad hoc ...
executives, planners, creatives and producers from all types of agencies and locations to get a view on the ...