Search results for "Agencies"

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Close-Up: Unilever crowdsourcing effort divides opinion

05 Nov 2010

important to us that agencies were key backers in this. For instance, Tony Wright, the Lowe chairman, was on ...

Media Perspective: How live event TV is shaping the social media conversation

05 Nov 2010 | by Jeremy Lee, jeremy.lee@haymarket.com

learnings that agencies are taking from the rise of such formats that have applied in the US for some time ...

Media Lifeline: Dan Brooke

05 Nov 2010

economy - and the smaller, defter advertising agencies are well placed to take a lead role. So it's no ...

Close-Up: Why spending heavily on advertising is the latest fashion on the high street

29 Oct 2010 | by Sara Kimberley

Retailers are relying on big agencies and major ad campaigns to keep them ahead of the competition...new agencies to develop fresh advertising strategies, while other fashion retailers including John ...

Hunter seeks a hangover cure for beer industry

29 Oct 2010 | by John Tylee

proved at the IPA lunch in April when he suggested that agencies must evolve or die. "I was trying to be ...

Close-Up: London's largest creative department revamps

29 Oct 2010 | by Paul Brazier

New York for 15 years, as well as working at agencies including Fallon, Wieden Kennedy, Saatchi ...

Close-Up: How will the future DM agency look?

29 Oct 2010 | by Matt Williams

Direct agencies are trying to introduce 'big thinking' alongside their data skills....If digital agencies have spent the past few years reminding clients that they can do far more than ...

Media: Double Standards - 'People want great brands rather than platforms'

29 Oct 2010

has a progressive and bright future. - What does the expansion of digital radio mean for agencies ...

Media Headliner: No going back to the future for ZenithOptimedia

29 Oct 2010

rumours of the proposed decoupling of the group's two component agencies (Zenith Media and Optimedia, as ...

Close-Up: Should agencies focus more on radio?

22 Oct 2010

resulting work." Maybe it is an example of UK arrogance. Are domestic agencies even concerned about ...

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