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Analysis: Minority PR must know its audience

agencies to target ethnic minority groups (PRWeek, 12 September). COI senior corporate PR manager Janice ...

Big multinationals stifle small agency flair and creativity

differentiation in media agencies. And there are precious few of the big boys looking at buying back their ...

Latest technology puts sponsorship through its paces

with a stopwatch, timing how long a brand is on screen for sponsorship agencies, may soon dry up ...

Analysis: Agencies face up to procurement

There is mounting concern among agencies that the involvement of procurement experts in pitches...to scrutinise how agencies are recruited and paid. Fears are being voiced that this breed of ...

Analysis: Ex-journos face culture shock as in-house PROs

profitably occupying the boardrooms of the UK's largest agencies, it would take a brave critic to say that ...

Analysis: Yell float raises hopes of recovery

important in other ways for PR agencies. Anecdotal evidence around the City has it that certain firms are ...

Count on Bailey to build value after Trinity Mirror mess

, a joint sales operation with the Telegraph Group, at the last minute. Media agencies still feel ...

Analysis: Murphy keeps his goal in sight after takeover

holding firm with a voracious appetite for agencies, announced it would acquire hatch-group for an initial ...

Merger terms must not restrict TV as a creative sector

the merger will create. Advertisers and agencies that have been heatedly opposed to the merger must be ...

Analysis: Niche PR agencies join forces to survive slump

Niche PR agencies are showing that mergers and acquisitions aren't just a game the big boys can...against chill economic winds, but small agencies - fast-footed and unburdened with huge offices and dead ...

 

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