The new revolution in global advertising and marketing
11 Dec 2002
top floor. At the time, these big agencies dominated the world with the best advertising. They were ...
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NEW MEDIA: SPOTLIGHT ON GRANADA SPORT AND INTERACTIVE - Can television shows expect to profit from their websites?
13 Dec 2002 | by ALASDAIR REID
Granada-produced programmes will be developed by outside specialist agencies on a contract basis. The process will ...
NEW MEDIA: SPOTLIGHT ON NTL - Cash-strapped ntl abandons centralised marketing efforts Ntl doesn't need a national brand if it's only a regional offer, Alasdair Reid argues
06 Dec 2002 | by ALASDAIR REID
branding next year or even the year after." Which would surely disappoint agencies such as JWT? In time ...
CHI and Naked lead the way for greater unity of disciplines
05 Dec 2002
in Close-Up in this week's Campaign. But really it's quite simple. Creative agencies need broader ...
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