Editorial coverage can be a powerful commercial edge
31 Oct 2002
the realm of editorial endorsement and beyond. That's integration, but how many agencies are planning ...
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The new revolution in global advertising and marketing
11 Dec 2002
top floor. At the time, these big agencies dominated the world with the best advertising. They were ...
Superbrands case studies: Smirnoff
30 Sep 2002
bottle. The campaign was developed across a global network of agencies and its various executions have ...
Damn those scam ads
22 Aug 2002
had dismissed agencies that put their awards within the first three pages. "Don't get me wrong," he ...
Superbrands case studies: EasyJet
23 May 2002
promotion. No expensive advertising agencies are used -- the in-house marketing team design the ads ...
Simons ousting comes amid client losses and personality clashes
06 Mar 2002
all is far from well at one of London's top agencies , writes Jennifer Whitehead .
Don't believe your techies - there's probably a hidden agenda
15 Feb 2002
development agencies and local authorities are building, from the ground up, portals and second-generation ...
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