The new revolution in global advertising and marketing
11 Dec 2002
top floor. At the time, these big agencies dominated the world with the best advertising. They were ...
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NEW MEDIA: SPOTLIGHT ON GRANADA SPORT AND INTERACTIVE - Can television shows expect to profit from their websites?
13 Dec 2002 | by ALASDAIR REID
Granada-produced programmes will be developed by outside specialist agencies on a contract basis. The process will ...
NEW MEDIA: SPOTLIGHT ON NTL - Cash-strapped ntl abandons centralised marketing efforts Ntl doesn't need a national brand if it's only a regional offer, Alasdair Reid argues
06 Dec 2002 | by ALASDAIR REID
branding next year or even the year after." Which would surely disappoint agencies such as JWT? In time ...
CHI and Naked lead the way for greater unity of disciplines
05 Dec 2002
in Close-Up in this week's Campaign. But really it's quite simple. Creative agencies need broader ...
Uncool M&B shows it still knows how to surprise
28 Nov 2002
glossy and the matt agencies co-exist to offer something to suit all client tastes. And if media awards ...
Editorial coverage can be a powerful commercial edge
31 Oct 2002
the realm of editorial endorsement and beyond. That's integration, but how many agencies are planning ...
D'Arcy closure and Walkers loss leave MediaVest drifting
24 Oct 2002
key international media brand. As other sister media agencies have found ways of leveraging a group ...
Mergers reveal that nothing and no-one is safe from danger
17 Oct 2002
agencies. A story goes that in the early 70s its august founder, Jack Wynne-Williams, rebuffed an ...
Capital must unveil a new champion if Tarrant is to retire
03 Oct 2002
agencies, advertisers and shareholders would now stand for an experimental period where advertising ...
Superbrands case studies: Smirnoff
30 Sep 2002
bottle. The campaign was developed across a global network of agencies and its various executions have ...
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