Search results for "Agencies"

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Brands line up for new mobile ad platform Weve

14 Feb 2013 | by Matthew Chapman

agencies, plans are afoot to open up the platform to smaller businesses via a regional sales house. It is ...

The Advocates - Sainsbury's Games-maker and 'heir apparent'

25 Oct 2012 | by John Tylee

lot like a marriage": "We have arguments - but so do all clients and their agencies. We know how ...

Arif Durrani: Sports marketing specialists cash in on London 2012

20 Sep 2012 | by Arif Durrani

this year; sports marketing agencies....divisive pastime. It s becoming clear that on the media side, both owners and agencies have been left ...

Why aren't more women in top roles?

19 Jan 2012 | by John Tylee

Women will struggle to reach the top unless agencies offer more flexible working....that just 13.5 per cent of chairmen, chief executives and managing directors at its member agencies are ...

Sector Insight: Sugar confectionery and gum

11 Jan 2012 | by Jane Bainbridge

joined Kraft in 2010, her earlier career having been spent in ad agencies, bar a brief stint at The ...

Are you a murder detective or a monkey hunter?

08 Dec 2011 | by Paul Phillips

Should agencies crack a brief speedily, or does slow and steady win the race? Paul Phillips...this, the way agencies approach new-business pitching is fascinating to observe. Equally, so is ...

For brands, it really is personality that counts

08 Dec 2011 | by Mo Saha

develop a personality. There are agencies and clients doing that job every day; as adopted guardians ...

Can advertising win over the public?

08 Dec 2011 | by Ian Barber

challenge is that ours is a fragmented industry - agencies, brands and media owners have different agendas ...

Is Amsterdam now back in business?

24 Nov 2011 | by John Tylee

homogeneous, but rather an eclectic blend of agencies with different roots and agendas. Some are home-grown ...

Is a single trade body a good idea?

10 Nov 2011 | by John Tylee

The Marketing Agencies Association wants a single trade body, but others disagree....it is the Marketing Agencies Association that is testing the guy ropes. It has invited trade body ...

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