Media owners seek better value during recession
07 May 2009 | by Staff
, instead of media agencies in 2009. According to a survey of media professionals by Accenture Marketing
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what agencies think. He's probably what they need at the moment: a stable pair of hands." Let's assume ...
, instead of media agencies in 2009. According to a survey of media professionals by Accenture Marketing
PR agencies are making to his group's turnover. This was in contrast to the less buoyant performances ...
and creative agencies. The 90s experienced media-owner domination, with mergers, acquisitions, and a ...
and agencies. But how long will it be before they become mainstream?...implement in the UK. In short, the task of convincing media owners and agencies to put their weight behind a ...
sales houses, which are purportedly spending more time presenting their proposition to agencies. But it ...