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Barclays set to slash agencies

29 Jan 1999 | by SIMON ELLERY

Barclays Bank s high street arm is to cut its use of external agencies from 12 to around five...Barclays Bank s high street arm is to cut its use of external agencies from 12 to around five ...

Mergers and Acquisitions: Agencies are feeding at the merger trough - The recent flurry of mergers

29 Jan 1999 | by ROBERT GRAY

business for larger financial PR agencies. Brunswick last year handled Bilton s unsuccessful fight ...

FINANCE: JUGGLING FINANCIAL ACCOUNTS - DM agencies often have more than one financial services

29 Jan 1999 | by KEN GOFTON

advertising. That makes it a busy time for direct marketing agencies, most of which are beavering ...

of local agencies in power struggle. Are local directors taking the rap for lost accounts? Francesa

29 Jan 1999 | by FRANCESA NEWLAND

important that agencies deliver a unified service globally, and to do it they have had to put real ...

Leagas Delaney ditches Nationwide again

29 Jan 1999 | by FRANCESCA NEWLAND

revelation that the building society was talking to rival agencies (Campaign, last week)....revelation that the building society was talking to rival agencies (Campaign, last week). The agency ...

Conservatives name regional appointments

29 Jan 1999 | by ANTHONY CLARK

The Tory Party has chosen its first three regional PR agencies and one freelance consultant from a...The Tory Party has chosen its first three regional PR agencies and one freelance consultant from ...

CAMPAIGN DIRECT: ISSUE - Thinking man’s marketers offer BMP a DM solution. Despite its successes, BMP never quite cracked its direct offering. Until now, maybe? By Ken Gofton

29 Jan 1999 | by KEN GOFTON

After a barren spell with no launches of note, new direct marketing agencies are coming along...After a barren spell with no launches of note, new direct marketing agencies are coming along ...

CLOSE-UP PERSPECTIVE: Don’t overlook the pitch as the test of brains and beauty

29 Jan 1999 | by CAROLINE MARSHALL

I would like my agencies to expend 99 per cent of their efforts on existing clients. If I could...I would like my agencies to expend 99 per cent of their efforts on existing clients. If I could ...

BORDER LINES: PARIS - Moreau is new PR body president

29 Jan 1999 | by MAGGIE BROWN

agencies in its membership, including most of France s largest PR companies. The combined income of its...agencies in its membership, including most of France s largest PR companies. The combined income of its ...

MEDIA FORUM: Why successful DM ventures elude media players Zenith's and BBJ's recent forays into direct marketing highlight the lack of coherence in the media world when it comes to developing a quality below-the-line service. And as agen

29 Jan 1999 | by RICHARD COOK

It used to be simple. Offering a direct marketing capability within media agencies was simply a...It used to be simple. Offering a direct marketing capability within media agencies was simply a ...

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