THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - INTEGRATION
18 Dec 1997
creative personnel across advertising and design agencies, in-house marketing departments, and magazine ...
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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INTRODUCTION - THE MARCH OF INTEGRATION
18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A
sales promotion agencies with increasing impact, while clients are also developing high levels of...above-the-line and sales promotion agencies with increasing impact, while clients are also developing high ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - INTERNATIONAL
18 Dec 1997
attention switched to marketers and agencies across Europe. Aware that pressures on the time of these ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INDUSTRY DEVELOPMENT - MARKETING SERVICES
18 Dec 1997
top agencies in TV advertising received film viewers which contained their own work and demonstrated ...
ADVERTISING & PROMOTION: Americans have written the book on direct mailing
18 Dec 1997 | by DRAYTON BIRD
famous agencies: only 10% came from the multinationals, the rest being by freelancers, in-house writers ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGING PROCESS
18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A
, and specialist judges from clients and agencies gathered for three days with the challenging task ...
CAREERS: DM’s poaching leads to trouble - A review of human resources practices carried out by the Direct Marketing Association indicates some worrying trends in the rapidly growing DM sector. Jane Bainbridge reports
11 Dec 1997 | by JANE BAINBRIDGE
showing that it relies heavily on poaching rivals staff and that only one in five agencies have...showing that it relies heavily on poaching rivals staff and that only one in five agencies have ...
HOTLINE
05 Dec 1997 | by ANNA GRIFFITHS
Taylor, Matthew Lutos and Martin Butler. The two agencies announced the merger three weeks ago....Taylor, Matthew Lutos and Martin Butler. The two agencies announced the merger three weeks ago ...
Marketing Technique: Sales Promotion - Survey/Budgets the hottest issue/Do sales promotion agencies
04 Dec 1997 | by KEN GOFTON
For some time, sales promotion agencies have been claiming that they, and other below-the-line...For some time, sales promotion agencies have been claiming that they, and other below-the-line ...
SPOTLIGHT ON: DIRECT MARKETING: Has integration come of age as media shops plan ahead? - As Royal Mail goes to TMD, Richard Cook looks at the status of direct marketing
28 Nov 1997 | by RICHARD COOK
Carat. As Fairhurst says: Planning and buying agencies will need to respond by positioning all ...
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