Northcliffe moves to appease agencies
28 Sep 2004 | by MediaWeek
, agencies can retain the 15% commission they receive from the publisher. What this means in practice is ...
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Tesco launch in-house media agency
30 Sep 2004 | by MediaWeek
existing agencies. Among the options for Tesco advertisers are nozzle advertising (petrol stations ...
Top gripes uncovered
28 Sep 2004 | by MediaWeek
agencies, in a warning to traditionally structured agencies to change or suffer the consequences....reputation as a key attribute in selecting agencies, whereas the ability to deliver better brand ...
Direct cleans up its act
28 Sep 2004 | by MediaWeek
The direct marketing charter outlines the rules that the IPA, after consultation with agencies ...
Does jargon offer synergy or is it voidage destined for the gutter?
28 Sep 2004 | by MediaWeek
such as “synergy” and “blue sky”, can be used either to obscure or illuminate. But do media agencies ...
Will ITV play its cards right in impending negotiation wars?
28 Sep 2004 | by MediaWeek
) was brought in to safeguard agencies and advertisers in the wake of the Carlton and Granada merger, or ...
Big boys measure up to satisfy industry’s appetite for merger
28 Sep 2004 | by MediaWeek
been anything other than a cannibalistic one. But as agencies everywhere are urgently piled into ...
Interactive ad service signs key deal to access UKTV channels
28 Sep 2004 | by MediaWeek
its technology provider, Press Red, recently came up with a kit which enables agencies to make their ...
From the editor - Job from hell? – Once upon a time, but not any more
28 Sep 2004 | by MediaWeek
of regional agencies and media. Job from hell? I don’t think so. ...
Spam threat to mobile potential
28 Sep 2004 | by MediaWeek
provides the details to ICSTIS and bars access to that number. Despite the dangers, digital media agencies ...
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