Agency body backs calls for clients to pay for pitches
30 Mar 2004 | by MediaWeek
agencies’ pitching costs and has even suggested pitch contracts should be drawn up. Martin Jones ...
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Media 360 – The Great Debate begins
31 Mar 2004 | by MediaWeek
The next few days will see agencies, media owners, clients and industry bodies come together to ...
Can agencies show some spine and ask clients for a pitch fee?
30 Mar 2004 | by MediaWeek
for free. So last week’s call from the Institute of Practitioners in Advertising for agencies to ...
Standing up to client bullying
30 Mar 2004 | by MediaWeek
THE PITCH PROCESS- Agencies spend precious time and money pitching for new business and sometimes...be the client in the agency pitch process. Agencies invest thousands every year in pitching for ...
LETTER OF THE WEEK
30 Mar 2004 | by MediaWeek
media agencies. One minute they’re specialised and the next integrated. I’ve lost count of the number of ...
ITV to double interactive output
30 Mar 2004 | by MediaWeek
assembling a roster of agencies to help develop this side of its programme strategy. The broadcaster is ...
Movers & shakers
30 Mar 2004 | by MediaWeek
outdoor specialist Portland Outdoor and the agencies it works with. In 2003, Selinda joined SMG Out of ...
CORRECTIONS AND CLARIFICATIONS
30 Mar 2004 | by MediaWeek
exploitation by clients, IPA boss urges media agencies, page 9, 23 March), we described Jim Marshall as chief ...
Life in the gutter – are style bibles going down the drain?
30 Mar 2004 | by MediaWeek
being replaced by magazines specialising in one branch or the other”. But other media agencies ...
Should the BBC take advertising?
30 Mar 2004 | by MediaWeek
clients who are already expecting and receiving high levels of accountability from their agencies will ...
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