TV chiefs to ‘wow’ industry at own event
30 Nov 2004 | by MediaWeek
to marketing directors and agencies, would be the most powerful way to demonstrate the impact of TV ...
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NatMags first to open up with release of monthly sales data
30 Nov 2004 | by MediaWeek
reflection of the company’s commitment to transparency. Media agencies and advertisers yesterday applauded ...
Brainwaves - Why advertisers should follow direct principles
30 Nov 2004 | by MediaWeek
on investment. But Simon Foster says agencies must now apply the principles of direct response to the...But advertising and media agencies are too conservative to realise the full extent of the opportunity ...
Media Week - A move to monthly figures is the right one for magazines
30 Nov 2004 | by MediaWeek
last three six-month periods), the move is still a huge step forward and will give agencies the ...
PPA targets TV ad spenders with latest advocacy push
30 Nov 2004 | by MediaWeek
magazine effectiveness, but insisted agencies should be involved in any discussions. “We’re all behind ...
Scotsman boss to chair Media 360
30 Nov 2004 | by MediaWeek
Week and provides a forum for advertisers, agencies and media owners. A new departure for the event is ...
Searching for eureka moments to cut through to consumers
30 Nov 2004 | by MediaWeek
both clients and agencies to think beyond standard advertising formats has forced media owners and ...
£10m newspaper ad give-away
30 Nov 2004 | by MediaWeek
agencies, who in the past have often greeted the NMA’s initiatives with a certain degree of scepticism ...
Dial M... for Millar
30 Nov 2004 | by MediaWeek
roster of five-plus agencies, claims to lack the pithy gab of some of his predecessors, but his measured ...
You can still feel the buzz in Cornwall
30 Nov 2004 | by MediaWeek
until all the other agencies got fed up with Soho and moved there), and now in Cornwall . I take ...
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