Agencies fear new Standard Lite will trigger advertising-rate hike
14 Dec 2004 | by MediaWeek
agencies are not being charged for the additional circulation until the end of February. But press buyers ...
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Lite relief for Standard as freesheet finally launches
14 Dec 2004 | by MediaWeek
agencies that an increased audience obtained from the free title will be used to hike up ad rates....industry. Two years ago press buyers took umbrage at the Standard’s decision to force media agencies to be ...
Love & Hate - Why classified sales deserve equal rights
14 Dec 2004 | by MediaWeek
than those in display. Are there inherent differences in the types of clients or agencies which reps ...
Standard "Lite" to hit the streets next week
09 Dec 2004 | by MediaWeek
recent days that managing director Mike Anderson would be briefing media agencies on the move. Martin ...
Can national newspapers get adland’s big fish to take the bait?
07 Dec 2004 | by MediaWeek
confidence from agencies in the project. “We’ve tested and validated these metrics and values,” says Duffy ...
For & Against - Should The Daily Telegraph go tabloid?
07 Dec 2004 | by MediaWeek
strained relationships between publishers and agencies. Many buyers believe impact is diminished by compact ...
£10m newspaper ad give-away
30 Nov 2004 | by MediaWeek
agencies, who in the past have often greeted the NMA’s initiatives with a certain degree of scepticism ...
NMA to offer free ad space
29 Nov 2004 | by MediaWeek
, technical research consultant to the NMA, added: “Some agencies and advertisers may be undervaluing what ...
Regional press currency boosted
23 Nov 2004 | by MediaWeek
Advertisers and agencies have welcomed the expansion of the demographics, which include ...
Rival newspaper groups sign press-sharing deal
23 Nov 2004 | by MediaWeek
: “We’re always being asked for colour. This will take our paper into the 21st century.” Agencies ...
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