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Agencies focusing just on price are risking disaster

the times. Clients - and, by extension, their media agencies - are reacting to pressures in their own ...

Media agencies urged to seek prepayment as crunch bites

Media agencies are being urged to make prepayment arrangements with any advertiser unable to...As the financial crisis begins to engulf companies across every sector, media agencies, which act ...

Media Contacts' Nick Behr finds Sydney awash with media agencies

world, with more media agencies per capita than any other country. It seems that every agency from the ...

Google partners with agencies to research online video

video and interact with advertising in a collaborative approach with agencies, focusing on its...three-pronged attack to educate and work with agencies. "Video is a relatively small part of the online display ...

Zenith set the template for modern agencies

media agencies operate around the world today....In the 1980s, media was either handled by the media departments of full-service agencies, or media ...

Auto Trader to give agencies detailed online user data

agencies with new data such as users' country of residency....closer relationship with media agencies. It is the latest sales team to rearrange into agency-focused ...

Interpublic denies plans to merge its two UK agencies

agencies Initiative and Universal McCann following the former's loss of its flagship £75m Orange media...high-profile account has led to further speculation that the UK agencies will merge. Doubts also surround the ...

Google ad chief courts agencies

agencies, claiming that it will step up its work with them in the future....US, Armstrong, Google president, advertising and commerce, said "we have agencies who have been ...

Agencies praise ITV for mix of young and old autumn viewing

LONDON - Media agency TV directors have hailed ITV1's new autumn schedule a "good balance" between younger-skewing entertainment shows and older-skewing crime drama.

Broadcasters face 'rocky ride' as agencies predict ad slump

LONDON - TV broadcasters, already facing up to an expected 3.5% decline in TV ad spend this year, are being warned that TV ad spend faces a "rocky ride" next year, with an expected double-digit decline in September set to have a knock-on effect for the year ahead.

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