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Opinion: From Our Readers - PR agencies must learn from ad shops

08 May 2009

Appointing on a project-only basis and changing agencies like the weather is testimony to an ...

The Week

24 Apr 2009

. - Cannes Lions International Advertising Festival has attracted about 400 PR agencies and in-house teams ...

Media: Men's magazines: How to get this man's attention

03 Apr 2009

It is easy to stereotype lads' mag writers, but what do they actually want from PR agencies? Cathy

Do not misjudge the power of The People

27 Mar 2009 | by Matt Cartmell

. - What are you looking from PR agencies? Clever, unusual, innovative solutions. Proper engagement with ...

Model trade in CSR drive

27 Feb 2009

The trade body for modelling agencies has taken on PR support to deal with fallout from London

Shake-up at Virgin Media

20 Feb 2009 | by Kate Magee

The company has been in talks with several agencies but has not drawn up a shortlist. The move ...

Opinion: From Our Readers - Use traditional and social media jointly ..

13 Feb 2009

Social media's influence is undoubtedly on the rise. But to truly see the benefits, agencies need ...

Opinion: From Our Readers - Let journalists help us out if they really want

13 Feb 2009

as cheek incarnate, perhaps it's an opportunity. More agencies could outsource writing, as many ...

PR 'pivotal' in delivery of news

23 Jan 2009 | by Chloe Markowicz

journalists should be sceptical about the authenticity of PR-generated stories because of PR agencies ...

 

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