09 Dec 2009
| by Gemma O'Reilly
business. 'This year has affected different agencies in different ways. Some continued to grow and ...
04 Dec 2009
| by Alex Blyth
Over-servicing is a perennial problem for PR agencies. Alex Blyth looks at why it happens - and how...agencies have "given extra time for free" rather than changing their fee rates. It is easier to reduce what ...
04 Dec 2009
| by Claire Murphy
, brought together to consider how agencies can evolve to fit changing client needs.
Click on each essay
04 Dec 2009
| by Stuart Wilson, MS&L UK
. Today, the dramatic increase in the power of digital media is helping PR agencies lead in the delivery ...
04 Dec 2009
| by Scott Clark, Tonic Life Communications
breakneck growth many agencies, including Tonic , have enjoyed has allowed time to stop and think about the ...
04 Dec 2009
| by Edward Walsh, APCO
agencies. Looking back at my in-house years, no matter which company I worked for and what role I was in, I ...
04 Dec 2009
| by Sacha Deshmukh, Mandate Communications
and passionate. How comfortable do you feel pitching against agencies from different disciplines ...
04 Dec 2009
| by Tim Allan, Portland
some agencies have lost staff in order to protect margins, Portland has deliberately gone in the ...
04 Dec 2009
| by Colin Byrne
companies and organisations. In-house expertise has grown, forcing agencies and consultancies to rethink ...
04 Dec 2009
| by Graham Lancaster, Euro RSCG Biss Lancaster
inexperience. In an industry increasingly polarised between tactically driven stunt/consumer agencies and ...