Arif Durrani: Facebook ads still have much to prove
14 Jun 2012 | by Arif Durrani
agencies), which often show statistically significant lifts in the measured response", but this only makes ...
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agencies through hundreds of sales executives - past and present - that we all know and love, it feels ...
agencies), which often show statistically significant lifts in the measured response", but this only makes ...
question of TV accountability continues far beyond BARB of course. Advertisers, agencies, auditors ...
agencies will testify. It's a sign of the times. It's a sign that everyone is in the middle of 2010 ...
IPA Grand Prix alongside MCBD, there were fewer media agencies investing in serious analytics or ...
agencies are just placing ads where they will be most effective. As we leave recession, these markets won't ...
future, relationships between media agencies and media owners will only be enhanced if they are clear ...
media pubs that the fabric of agencies is renewed and philosophies are defined. It's where account wins ...
marketers, agencies and publishers the ability to compare and contrast cross-media, which will support ...
costs where necessary. It will hopefully equip agencies, clients and media owners with the tools they ...