Arif Durrani: Facebook ads still have much to prove
14 Jun 2012 | by Arif Durrani
agencies), which often show statistically significant lifts in the measured response", but this only makes ...
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Arif Durrani: Google needs to change its approach to HMRC
22 May 2013 | by Arif Durrani
agencies through hundreds of sales executives - past and present - that we all know and love, it feels ...
OFF THE FENCE: Will the new BARB panel make a significant difference to TV accountability?
01 Dec 2009 | by Staff
question of TV accountability continues far beyond BARB of course. Advertisers, agencies, auditors ...
Sky Media's MTV ad sales deal is a sign of the times
17 Nov 2009 | by Steve Barrett
agencies will testify. It's a sign of the times. It's a sign that everyone is in the middle of 2010 ...
Business effectiveness is the mantra, not media efficiency
17 Nov 2009 | by Tess Alps
IPA Grand Prix alongside MCBD, there were fewer media agencies investing in serious analytics or ...
Will an integrated currency revive the regional press?
03 Nov 2009 | by Staff
agencies are just placing ads where they will be most effective. As we leave recession, these markets won't ...
Grasping each other's needs is vital to good teamwork
27 Oct 2009 | by Sue Unerman
future, relationships between media agencies and media owners will only be enhanced if they are clear ...
Media pubs are at the centre of a people industry
20 Oct 2009 | by Steve Barrett
media pubs that the fabric of agencies is renewed and philosophies are defined. It's where account wins ...
Is UKOM's panel-based data an outmoded system?
20 Oct 2009 | by Media Week
marketers, agencies and publishers the ability to compare and contrast cross-media, which will support ...
Risk management and contingency planning will stay
13 Oct 2009 | by Steve Barrett
costs where necessary. It will hopefully equip agencies, clients and media owners with the tools they ...
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