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Media agencies reduce global adspend forecasts

GroupM and Magna Global have softened their global adspend forecasts for 2012, to 6.4% and 5% respectively.

My Media Week: Jerry Wright

also see that ABC figures have featured heavily in a controversial rate-hiking letter to agencies from ...

DDS and Mediabank merge to create single agency system

to give agencies the tools and control they need to realize their full value in a changing landscape ...

Nielsen targets industry standard measure with VideoCensus launch

to know who, when, where and how people in the UK engage with web video." For brands and agencies ...

ITV positive after 11% Q1 revenue boost to £500m

%, indicating it is expecting fairly severe declines in May and June. Some media agencies suggested ...

ABC and ABCe unite under the one banner

invested time and resources into strengthening its relationship with media agencies through the Agency ...

Aegis profits drop 25% to £68m despite new revenue high

TV-buying agencies. Then, in July, it bought Australian marketing communications group Mitchell for 207m ...

The Times paywall claims a 21% lift in brand recall

from the study are currently being presented to media agencies. The survey follows a study by the ...

Fru Hazlitt's ITV appointment 'most interesting' hire of 2010

leaders of media owners, media agencies, creative agencies and client marketing firms. The most coveted ...

Rajar Q4 2010: TalkSport breaks reach and hours records

Scottish station. On average Smooth Radio's total number of listening hours, the metric used by agencies ...

 

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