Media Analysis: Public Health Report - Broadcasters fear ad interference
24 Nov 2004
heavily regulated. It is also based on a belief, shared by ISBA, broadcasters and agencies, that the ...
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Are two heads better than one?
08 Dec 2004
communications. Building on the fame theme, Sampson is leading a tour of media agencies and clients with a team ...
ITV returns to digital fray
10 Nov 2004
.' Bundling issue Media agencies' enthusiasm will be curbed if ITV Sales' aggressive promotion of the ...
Media Analysis: Advertisers face up to PVR threat
20 Oct 2004
viewing. The agency's media director Nigel Foot believes clients and agencies need to wake up to PVRs. But ...
Media Analysis: Will a weekly glossy work?
13 Oct 2004
preparation for a launch next year and is asking media agencies to sign confidentiality agreements. It is no ...
Sales promotion: Promoting change
06 Oct 2004 | by Drew Barrand
Digital technology is revolutionising the sales promotion world, as agencies respond to retailer...To stop the rot, sales promotion agencies are integrating their core activity into campaigns using ...
Interactive TV eyes mainstream
15 Sep 2004
Research, of advertiser spend on iTV. Broadcasters, agencies and clients jealously guard what research ...
BARB back in the firing line
08 Sep 2004 | by Andy Fry
believe it is no longer in step with the way media agencies plan client campaigns. 'Agencies have ...
Sales Promotion: Price promotion: the brand killer
30 Jun 2004 | by Suzy Bashford
Bowen, director of UK agencies at The Marketing Store, cites beer brands' promotions around Euro 2004 as ...
Flyposting brands face penalties
09 Jun 2004
activities in which marketers and agencies have indulged for years. One marketer for a major FMCG brand that ...
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