Can radio regain its lustre?
27 Apr 2005
. While accepting the need to initiate change, radio owners point the finger at media agencies, alleging ...
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Incentives: The power of paper
11 May 2005 | by by Stuart Derrick
way of keeping vouchers attractive. But making them easy for agencies to pitch to clients is essential ...
Media Analysis: Talking inside the Thinkbox
20 Apr 2005
get information on client briefs from their media agencies, Breen said he would be happy to set up ...
Media Analysis: Indy steps into pricing minefield
13 Apr 2005
agencies over the advertising pricing for their compact formats. Now The Indy's bold move to a seven-column ...
P&G secures global dominance
02 Feb 2005
relationships. Clairol was moved from FCB and Mediavest in favour of P&G roster agencies Leo Burnett and Grey ...
Media Analysis: Sky fuels rise of interactive TV
26 Jan 2005 | by Colin Grimshaw
media agencies is that a Sky credit card will, at the very least, broaden uptake of iTV. Few advertisers ...
Are two heads better than one?
08 Dec 2004
communications. Building on the fame theme, Sampson is leading a tour of media agencies and clients with a team ...
Media Analysis: Public Health Report - Broadcasters fear ad interference
24 Nov 2004
heavily regulated. It is also based on a belief, shared by ISBA, broadcasters and agencies, that the ...
ITV returns to digital fray
10 Nov 2004
.' Bundling issue Media agencies' enthusiasm will be curbed if ITV Sales' aggressive promotion of the ...
Media Analysis: Advertisers face up to PVR threat
20 Oct 2004
viewing. The agency's media director Nigel Foot believes clients and agencies need to wake up to PVRs. But ...
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