Search results for "Agencies"

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Andrew Walmsley on digital: Google is clouding agency probity

08 Nov 2006

revenue will follow. So why is the company running around in circles trying to induce agencies to spend ...

This is not just advertising ...

01 Nov 2006 | by by Craig Smith

been in no doubt that the purpose was the greater glorification of the winning ad agencies - certainly ...

Andrew Walmsley on digital: Lazy agencies will soon be found out

11 Oct 2006

, so you would think that by now, agencies would have got their act together and figured out how to ...

Marketing League Table: Sales promotion leagues

11 Oct 2006 | by David Tiltman

A declining market for sales promotion has forced agencies to broaden their horizons to avoid being...companies has virtually wiped out the mark-ups that sales promotion agencies used to enjoy on re-billable ...

Viewers up, revenues down

20 Sep 2006

agencies taking revenue away from the core channel under Contract Rights Renewal. As well as providing ...

Editorial: Digital is not a strategy

13 Sep 2006 | by Craig Smith, editor

agencies do digital, direct agencies do digital, publishers do digital - any agency that doesn't, thinks it ...

Andrew Walmsley on digital: IPTV will play to a different audience

13 Sep 2006

creative agencies learn a new visual language for advertising online, media agencies will face more ...

Raymond Snoddy on media: Allen highlights conflict at ITV's heart

31 Aug 2006

advertising and talent agencies, media law firms, radio stations and interactive developers. - Previous ...

Editorial: The fight agencies can't win

23 Aug 2006 | by by Craig Smith, editor

is a rare occurrence. While communication between Marketing and leading ad agencies is close to...work is no job for ad agencies'. The calls, it may quickly be surmised, were not in support of his ...

Mark Ritson on branding: Brand work is no job for ad agencies

16 Aug 2006

brand strategy are very different. There was a time when ad agencies were also the chief brand builders ...

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