Media Analysis: The dangers of overexposure
23 May 2007
marketing and PR teams, and a growing number of brands are appointing specialist product-placement agencies ...
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.' Agencies also complain that events can be of dubious quality. 'Sometimes you feel that event organisers are ...
marketing and PR teams, and a growing number of brands are appointing specialist product-placement agencies ...
that because user-generated content is fluid, it is vital for media owners and agencies to police it ...
.' ITV trading director Simon Lent is doing the rounds at agencies, trying to convince them that ITV1's ...
revenue will follow. So why is the company running around in circles trying to induce agencies to spend ...
agencies taking revenue away from the core channel under Contract Rights Renewal. As well as providing ...
creative agencies learn a new visual language for advertising online, media agencies will face more ...
advertising and talent agencies, media law firms, radio stations and interactive developers. - Previous ...
Capital's problems in no doubt, according to ZenithOptimedia radio manager Steve Coteman. 'Most agencies ...
say click fraud is easily detectable, and both media owners and agencies can track it by monitoring ...