STOP PRESS
19 Dec 1998 | by NEILL DENNY
. Reviews are still ongoing between the two agencies for France, Benelux, Spain, Portugal and Italy, with ...
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Pru picks WWAV for pooled pounds 23m direct mail task
19 Dec 1998 | by IAN DARBY
from two other agencies: Evans Hunt Scott and Brann. Since the arrival of Sir Peter Davis as ...
Cellnet DM shop to boost loyalty
17 Dec 1998 | by LISA CAMPBELL
, which handles promotions. CWC said that it may allocate the business to roster agencies Rapier ...
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
has reduced its shortlist of agencies to J Walter Thompson, McCann-Erickson and Leo Burnett for its ...
Omnicom group to swallow AMV
03 Dec 1998 | by LISA CAMPBELL
before Christmas - Omnicom will control three of the UK s top ten advertising agencies with combined ...
Media: Mintel predicts contract boom
03 Dec 1998 | by MICK RIGBY, Media strategist, MSc
, local and central government agencies and IT companies. Research was conducted among a range of ...
DMA issues guide to ease green concerns
19 Nov 1998 | by ANNE-MARIE CRAWFORD
lists. The guidelines also recommend that client companies and agencies should only use supply ...
MARKETING MIX: Unilever goes bananas for recruits
19 Nov 1998 | by JAMES CURTIS
spokeswoman. Agencies, it seems, will do anything to keep the client happy. At Oxfordshire-based ...
FIELD MARKETING: Discipline on the doorstep - Field marketing sees improved training for its personnel as the key to winning better door-to-door business
19 Nov 1998 | by LOUELLA MILES
electricity companies were employing agencies which were just one- or two-man bands which set up their own ...
MEDIA CASE STUDY: HELP THE AGED
12 Nov 1998 | by BINNUR BEYAZTAS
Client: Help the Aged Campaign: Heating or Eating Agencies: Media Business Direct and Target Direct ...
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