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Direct marketing: It's all in the mix

are becoming more important. To achieve this, marketers and agencies need to understand their ...

Direct marketing: Marketing Report - The vital statistics

employment. Here, we look at two agencies making the headlines on the basis of their innovative approaches ...

Orange reviews media and direct accounts totalling £93m

initiated contact with some other agencies for potential project work.' The review of its media ...

DSGi hikes digital and direct spend to drive sales

agencies will work to help the company transform its business over the next three years. ...

BA pools direct and loyalty tasks into OgilvyOne

affiliate marketing in an effort to increase the number of flights booked via its website. The agencies will ...

Direct: Unicef hunts shop to extend gifts scheme

services agencies regarding the brief, with a formal pitch process anticipated at the end of May. The ...

Unicef seeks agency for global rollout of online gift service

approached a number of marketing services agencies regarding the brief, which will involve the creation of a ...

Direct brief: COI seeks agency to handle anti-smoking campaigns

agencies have been approached regarding the brief, which is worth an estimated £2m.

New consumer protection laws that marketers should know about

marketing communications be clearly identifiable as such. Under the new regime, marketers and agencies ...

Royal Mint begins marketing agency search

single agency to handle the all marketing work including online. The winning agency, or agencies, will be ...

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