Direct marketing: Taking the lead
10 Jun 2008
Advertising agencies have traditionally had the strongest claim to the lead spot on clients...attitudes being adopted by the majority of brands and agencies that use direct mail. Other reputation ...
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Sampling a product versus experiencing the brand
18 Nov 2008 | by Mary Cowlett
are also bypassing field marketing agencies as newspapers are beginning to turn to mass sampling as a ...
Direct marketing: It's all in the mix
10 Jun 2008 | by Robert Gray
are becoming more important. To achieve this, marketers and agencies need to understand their ...
Direct marketing: Marketing Report - The vital statistics
10 Jun 2008
employment. Here, we look at two agencies making the headlines on the basis of their innovative approaches ...
New consumer protection laws that marketers should know about
08 Apr 2008 | by Stephen Groom
marketing communications be clearly identifiable as such. Under the new regime, marketers and agencies ...
Direct mail: Not clean enough yet
26 Sep 2007 | by Robert McLuhan
getting through. Agencies maintain that the quality of 'de-duplication', suppression and customer ...
Direct mail: A discipline in flux
26 Sep 2007
, overall mailing spend continues to drop, and agencies are keen to identify the causes. One possible ...
Direct marketing: Report - The vital statistics
13 Jun 2007
established and growing agencies and which campaigns have been recognised with a DMA Grand Prix. DIRECT ...
Getting down to details
01 Nov 2006
advertising agencies, saying that before he joined the retailer, much of its marketing spend had gone into TV ...
Research: Research leagues 2005
17 Aug 2005
Market research agencies are the first to admit they are not the best at blowing their own ...
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