Search results for "Agencies"

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Advertising & Promotion: Is middle ground giving way?

27 Feb 1997 | by CONOR DIGNAM

Life is hard for medium-sized advertising agencies at the moment....Life is hard for medium-sized advertising agencies at the moment. The most recent ...

between the PR agencies which specialise in implementation and those which now concentrate on top-level

27 Feb 1997 | by ROBERT DWEK

Public Relations comments: The majority opinion is still probably that agencies can offer both ...

Public Relations: How to sit at the top table - PR agencies have finally accepted the need to offer

27 Feb 1997 | by DANNY ROGERS

agencies and clients to measure the effectiveness of public relations. Companies have gradually ...

Advertising & Promotion: BBC rethinks ad role

27 Feb 1997 | by ANNA GRIFFITHS

, drama, entertainment. This would mean that agencies would take on briefs to work on a ...

Stop press

27 Feb 1997

European network by joining its agencies in London, Paris, Athens and Lisbon with Wilkens International ...

Public Relations: Small screen big prospects - Getting publicity onto our TV screens, usually via the video news release, requires know-how. Robin Cobb reports on the growing number of television PR specialists

27 Feb 1997 | by ROBIN COBB

in-company communications departments and PR agencies. Companies are recognising the importance of TV ...

The Awards Winners: Creativity drives direct to the top - Ken Gofton looks at the winners of the 1996 DMA/Royal Mail Direct Marketing Awards and finds ingenuity alive and well

27 Feb 1997 | by KEN GOFTON

increased presence of mainstream above-the-line ad agencies, including Saatchi s award-winning work in ...

The Awards Winners: Follow the golden thread - Ken Gofton begins a review of award-winning performances with a look at the IPA Advertising Effectiveness Awards

27 Feb 1997 | by KEN GOFTON

both client and agency offices. They help attract new business to the successful agencies. And the ...

The Awards Winners: Follow your vision - Planning and flexibility are key to telemarketing success. Louella Miles writes

27 Feb 1997 | by LOUELLA MILES

of 13,000 builders, it came across a problem with which many agencies will be familiar. We ...

Profile: Farr and away - Sue Farr, marketing director, BBC Broadcast

27 Feb 1997 | by ANNA GRIFFITHS

the flowers sent to congratulate her. No doubt several are from agencies, waiting to see if Farr ...

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