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C&A hires boss for ads assault

04 Dec 1997 | by ALI QASSIM

5.7m on advertising in the year to September according to Register-MEAL. Both incumbent agencies ...

Media: Standard Life decides

04 Dec 1997 | by AMANDA LUTCHFORD

Business Scotland and two London agencies, BMP Optimum and MediaVest. The decision follows a major ...

Thorn reviews rentals brands

04 Dec 1997 | by LISA CAMPBELL

brands. Thorn s relationships with existing ad agencies, including WCRS, will be ended and the ...

MEDIA: Number crunch - As advertisers and national newspapers set out to restore the Audit Bureau of Circulations as a credible trading currency, Andy Fry asks whether it can ever serve the interests of both

04 Dec 1997 | by ANDY FRY

cannot be underestimated. In an unlikely display of unity, media owners and agencies which are actively ...

MARKETING FOCUS: Brand new days - Once they had a part in all aspects of the marketing mix. These days brand managers complain they are little more than ’gofers’ in a global strategy dictated by others But is it all for the worse, asks Ama

04 Dec 1997 | by AMANDA RICHARDS

brand manager, Mandy Sowter, in conjunction with Guinness advertising and media agencies ...

FIELD MARKETING: One for the roadshow - Drinks marketers are finding that it’s becoming vital to get out among their consumers and run promotions which bring their brands to life. David Murphy reports

04 Dec 1997 | by DAVID MURPHY

their agencies to put a little more thought into their field marketing campaigns. It s how you ...

Advertising & promotion: BDDP GGT loses Clairol account

27 Nov 1997 | by DRAYTON BIRD

Clairol has parted company with BDDP GGT following its decision to realign its agencies out of New...Clairol has parted company with BDDP GGT following its decision to realign its agencies out of ...

Mediawatch

27 Nov 1997 | by PATRICK BARRETT

A weekly look at the ten most advertised brands, where they appeared and which agencies bought the...A weekly look at the ten most advertised brands, where they appeared and which agencies bought ...

Rainey Kelly to drive new Astra Euro task

27 Nov 1997 | by HARRIET MARSH

Astra car - the first time it has appointed outside its roster of European agencies, which include Lowe...Astra car - the first time it has appointed outside its roster of European agencies, which include ...

Marketing mix: Soap box - ITV - where less costs you more if you’re a client

27 Nov 1997 | by JOHN STOREY, joint managing director, M

agencies to comment - particularly if their views are negative. Being independent, I m able to make the...agencies to comment - particularly if their views are negative. Being independent, I m able to make the ...

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