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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INTRODUCTION - THE MARCH OF INTEGRATION

18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A

sales promotion agencies with increasing impact, while clients are also developing high levels of...above-the-line and sales promotion agencies with increasing impact, while clients are also developing high ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - INTEGRATION

18 Dec 1997

creative personnel across advertising and design agencies, in-house marketing departments, and magazine ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - INTERNATIONAL

18 Dec 1997

attention switched to marketers and agencies across Europe. Aware that pressures on the time of these ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INDUSTRY DEVELOPMENT - MARKETING SERVICES

18 Dec 1997

top agencies in TV advertising received film viewers which contained their own work and demonstrated ...

ADVERTISING & PROMOTION: Americans have written the book on direct mailing

18 Dec 1997 | by DRAYTON BIRD

famous agencies: only 10% came from the multinationals, the rest being by freelancers, in-house writers ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGING PROCESS

18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A

, and specialist judges from clients and agencies gathered for three days with the challenging task ...

CAREERS: DM’s poaching leads to trouble - A review of human resources practices carried out by the Direct Marketing Association indicates some worrying trends in the rapidly growing DM sector. Jane Bainbridge reports

11 Dec 1997 | by JANE BAINBRIDGE

showing that it relies heavily on poaching rivals staff and that only one in five agencies have...showing that it relies heavily on poaching rivals staff and that only one in five agencies have ...

Marketing Technique: Sales Promotion - Survey/Budgets the hottest issue/Do sales promotion agencies

04 Dec 1997 | by KEN GOFTON

For some time, sales promotion agencies have been claiming that they, and other below-the-line...For some time, sales promotion agencies have been claiming that they, and other below-the-line ...

ADVERTISING & PROMOTION: Rover in DM rethink

13 Nov 1997 | by DANNY ROGERS

agencies already doing below-the-line work for the group to fight for the business. One is Evans ...

ADVERTISING & PROMOTION: Jet loyalty plan reignited

30 Oct 1997 | by PATRICK BARRETT

future, said Roley. Roley confirmed that he had requested credentials from 15 agencies and ...

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