Search results for "Agencies"

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PUBLIC RELATIONS: Changing channels - PR companies have been slow to specialise in broadcast media, but now clients are demanding greater expertise

18 Dec 1997 | by ROBERT GRAY

is essential - otherwise clients have to use separate agencies for print and broadcast ...

MARKETING MIX: BT will only play with the big kids

13 Nov 1997 | by LISA CAMPBELL

agencies the existing QSL had ceased to operate from October 1. You ll be pleased to hear that ...

PR shops vie for Millennium task

06 Nov 1997 | by DANNY ROGERS

The New Millennium Experience Company has shortlisted three PR agencies for the task of convincing...The New Millennium Experience Company has shortlisted three PR agencies for the task of ...

Advertising & Promotion: PR firms shaken as retainer-paid service declines

06 Nov 1997 | by DRAYTON BIRD

Public relations agencies are alarmed by a trend away from paying for their services via long-term...Public relations agencies are alarmed by a trend away from paying for their services via ...

Supplement on Public Relations: Payments survey - Rethinking the rules/Flat fees, retainers, hourly rates, payment by results - just how do clients pay for their public relations these days? To answer this important question, Marketing held a survey among

06 Nov 1997 | by KEN GOFTON

mark-up or handling charge on goods or services bought by their PR agencies. There is also growing ...

agencies and PR firms blurring, Patrick Barrett looks at how new agency Renegade plans to break away from

30 Oct 1997 | by PATRICK BARRETT

calls by Unilever s Niall FitzGerald for agencies to provide more than just TV ad campaigns ...

ADVERTISING & PROMOTION: Destination Australia

23 Oct 1997 | by PATRICK BARRETT

to raise the country s profile as a holiday destination. IMP was one of six agencies which pitched...2000 to raise the country s profile as a holiday destination. IMP was one of six agencies which ...

Handel’s merger post

16 Oct 1997 | by DANNY ROGERS

appointed managing director of the London arm of Manning, Selvage s league table of UK PR agencies this ...

Hot tips: beware Barnum and keep Ratner in mind

16 Oct 1997 | by JEREMY BULLMORE, a non-executive direct

days, modern marketing directors and their sophisticated advertising agencies tend to underrate the ...

PUBLIC RELATIONS: Money where your mouth is - Spreading the word about Tamagotchi worked for Bandai, now UK marketers are taking word of mouth more seriously, writes David Murphy

09 Oct 1997 | by DAVID MURPHY

word-of-mouth PR started in Japan, where a number of agencies have been established which recruit teenagers to ...

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